The Authority Engine
A story editor, producer and publicist working as one newsroom, with interviews scheduled around the stories we are building.
$8,500/mo- Six assigned angles a month
- Monthly pipeline report
Publicity · Reputation · Media training
You don’t need more ads. You need to be the story.
Former journalists with a full production floor. We turn what you know into earned coverage, shows and content — so your reputation does the selling before the first call.
No pitch deck. A 25-minute call with a journalist.
Our clients have been featured on hundreds of outlets, including
400+Outlets placed
26Years our founder spent inside the newsroom
30Days to a client’s first placement, typical
4Hours of the founder we need per month
Case study 01 · founder-led energy company
A CEO nobody had heard of, fielding calls from four continents.
The problem. A technical founder in a commodity category, invisible outside his region, competing on price against louder brands.
What we assigned. Six angles from a series of founder interviews, a founder-story segment shot in our studio and a pitch sequence to producers on the energy beat.
4M+Site hits in one month
21Placements in 90 days
4Continents calling
“After our PR campaign, we started getting calls from all over the world from people who wanted to know about us.”Jim G., MBA · CEORead the case studies →
Services
Two engines, and the specialists behind them.
Most agencies stop at the pitch. We write it, shoot it, cut it and place it—which is why our clients’ stories actually run.
Strategy
Public relations & earned media
Hire the team that used to do the news. A story editor, a producer and a publicist on your expertise every month.
- Six assigned angles per month
- Pitching by beat, to producers we know
- First placement in 30–90 days
Production floor
Thought leadership & content
Op-eds, founder segments, clips and newsletters—produced news-style on our floor, from one afternoon a month.
- Video shot and cut in house
- Ghostwritten from your recorded words
- Distribution to your feed, list and search results
Crisis communications →
A desk on standby for the day it matters. Statements, spokespeople, sequencing—within the hour.
Media training →
We ask the questions a reporter will, on camera, until you nail the interview every time.
Reputation management →
We build the proof that ranks, then put senior reporters on standby when the story turns.
All 18 services →
B2B, Hispanic PR, internal comms, more.
Meet the founder
Jeff Crilley spent 26 years deciding which stories ran.
Having seen the failures of the PR industry first-hand from inside the newsroom, Jeff built Real News PR around media insiders—reporters, producers and editors who know what a desk will actually pick up.
“Publicity at the speed of news—with the purpose of delivering results instead of promises.”
Three retainer seats open this quarter. We keep twelve clients at a time.
Check availabilityRNCN · our show network
Host your own show. We’re everything else.
You stay in front of the camera; we handle production and distribution everywhere your buyers listen—the fastest way to be the authority instead of claiming it.
Staffed by radio insiders. Industry pros and broadcast gear—not a laptop mic.
Get heard everywhere. Apple, Spotify, YouTube and your own feed—uploaded the moment you finish.
Guests, remote or in studio. Multi-cam, live streams and clips handled by the control room.
01 / ROI
Why founders stay the best-kept secret
A trust-based business grows because people recommend you. It works beautifully — until the room runs out of people who already know you. Then growth becomes a function of how many rooms you can physically be in, and your calendar becomes the constraint on the company.
Authority is how you get recommended by people you’ve never met. When a buyer finds three of your segments, a show, and a quoted opinion before the first call, the sale starts at trust instead of arriving there. That is the whole thesis, and it is the only thing we sell.
02 / Trust
You’ve been burned. We watched it happen.
Every assignment has an owner, an outlet list and a weekly status. We report what ran, what stalled and what we are changing next.
03 / Time
Four hours a month of you
You’re the source, not the staff. On the content side, one interview day can become episodes, op-eds and clips. PR runs on a separate cadence: our team schedules interviews as stories develop and keeps the engine moving all month.
Production
In-house production
When an angle needs a segment, clip or remote interview, our own producers and studios are ready.
Pricing
Published, so you can tell before the call.
Two-quarter minimum on retainers. Final scope is set on the fit call—no proposal theater.
Media training intensive
One day, on camera, with former anchors.
$4,500/day- Recorded mock interviews
- Messaging platform you keep
Crisis desk standby
For the day it matters, before it happens.
$3,000/mo- One-hour response, 24/7
- Statements and holding lines ready
- Spokesperson on call
The fit
This works if
The founder or partner will be the face of it—four hours a month, on the record.
Trust decides your deals: advice, expertise or reputation.
You can hold a two-quarter horizon.
We’ll pass if
This isn’t for you if
You want coverage this week for something that happened last quarter.
No one internally can approve a sentence without a committee.
You’re buying PR to bury something. That’s a lawyer’s job, not a newsroom’s.
Who we help
26 years on the news desk taught us who translates behind the camera.
On the record
We’ve been working with Real News PR for a little over 2 years, and our experience has been fantastic. The media attention they’ve facilitated continues to improve our brand awareness and increase speed to trust for our organization.
Jennifer P.Chief of Staff of Tech Company & Real News PR Client
If we want to shift shots, if we want to have in-studio guests, if we want to beam in a guest remotely, RNCN takes care of everything. I just walk in, say "shoot", and we go. This production team is literally stellar.
Suzanne C.Leadership Coach, Podcast Host, & Real News PR Client
We don't have to think about the mics or the video. We go live on Facebook, they do that automatically. We know as soon as our show is done, it gets uploaded to iTunes, Youtube, and all of the locations that we want it to go to. It's all handled for us.
Nick G.Real Estate Broker, Podcast Host, & Real News PR Client
Request the assignment desk
Get your message heard today.
Tell us what you’re known for. We’ll call back with the angle we’d assign first—whether or not you hire us.
Or call the desk: 972-402-6333
Start a conversation
Tell us how we can help.
Share a few details and a member of our team will follow up.
